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Hugh Hefner: rebelde, ativista e playboy

Ricardo Lombardi

10 de julho de 2010 | 08h06

hefner

A revista dominical do New York Times fez uma entrevista com Hugh Hefner, fundador da Playboy, aproveitando a proximidade da estréia do documentário “Hugh Hefner: Playboy, Activist and Rebel” (dia 30 de julho, em Nova York). Um trecho:

Playboy’s circulation, which peaked in the ’70s at 7 million, is down to about 1.5 million. Is there money to be made in magazines these days?
Certainly in Playboy’s case they make money by being in other businesses. To begin with, it was the magazine that carried the brand; now the brand carries the magazine.

(…)

Do you take a lot of Viagra?
I don’t take a lot, but I take it when it’s called for.

How often is it called for?
I make love a couple of times a week, and I take the Viagra when I’m going to be making love. I would say at 84 it helps. It’s God’s little helper.

You’re not paid by Viagra to say that, are you?
No, they get that advertising from me for free.

What are you planning for the future?
More of the same.”

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