A indústria da água

"Bottled water is the food phenomenon of our times. We - a generation raised on tap water and water fountains - drink a billion bottles of water a week, and we're raising a generation that views tap water with disdain and water fountains with suspicion. We've come to pay good money (two or three or four times the cost of gasoline) for a product we have always gotten, and can still get, for free, from taps in our homes."