A lista de best-sellers

Na semana passada, o ombudsman do New York Times resolveu contar como é feita a lista dos livros mais vendidos do jornal (e como editoras e autores tentam manipular os resultados). Lembrei de postar aqui só hoje. "Why the attempts at manipulation? Michael Korda, the former editor in chief of Simon & Schuster, said some authors' contracts call for bonuses as high as $100,000 for hitting No. 1 on the Times list. Alan Sorensen, an associate professor at Stanford University's Graduate School of Business, who has studied the list's impact on sales, said that if a first-time author makes the list, the book will sell 57 percent more copies than it would have otherwise. He said the list helps established authors less."